In this episode, programmatic consultant Matt Prohaska describes some common misconceptions about in-housing and how brands are evolving their partner models.
4C Insights might be the largest of the small handful of companies certified to buy media across all the social platforms. All the big agency groups, along with many independents, use its technology. On the AdExchanger Talks podcast this week, CEO Lance Neuhauser attributes the company's rapid growth to its data science capabilities.
In this week's episode, Goodway Group COO Jay Friedman tells the company's story and throws some more good-natured shade about marketers' self-inflicted wounds.
Our guest this week is Kerry Bianchi, president and CEO of Visto, formerly Collective. Bianchi has overseen a major transition of the company since taking the helm from founder Joe Apprendi one year ago.
With its creative formats now embedded in most ad-supported broadcast and cable TV apps on Roku and other operating systems, BrightLine may have a new data opportunity. On the latest episode of AdExchanger Talks, CEO Jacqueline Corbelli discusses business results, the product road map and female leadership in tech
This week on the podcast, SVP and platform GM Scott Rosenberg tells the Roku story and describes in detail the ad model that has helped propel the company to a post-IPO valuation of more than $4 billion.
The rollup of magazine media continues apace. Meredith's acquisition of Time Inc, and Hearst's buyout of Rodale have reduced much of the sector to just a few large companies. But the competitive set has if anything grown to include tech, digital publishers and "commerce + media" companies.
This week on AdExchanger Talks we hear from Troy Young, the outspoken global president of Hearst Digital Media, who says a key publisher challenge going forward is showing your ads drive sales.
Our guest on the podcast this week, Tune CEO Peter Hamilton, positioned his company early on in the mobile attribution niche. Now he's looking ahead to a future when app-tracking tools are merged into large marketing technology platforms.
Our guest this week is Belinda Smith, a senior brand marketer at Electronic Arts who is a font of insights for any marketer thinking about bringing their media buying activities in-house.
Also in this episode: The problem with incrementality tests, the return of context and the future of creativity.
Simulmedia CEO and founder Dave Morgan is no stranger to launching startups in the ad tech space. In this episode he shares observations from his career and describes Simulmedia's progress.
In this two-guest episode of AdExchanger Talks, EVP for Strategy Paul Bannister and Rachel Parkin, SVP of strategy and sales, describe Cafe's unique business, which combines owned-and-operated properties with a media rep business called AdThrive. Acquired in 2016, AdThrive is a key source of programmatic revenue to an estimated 1,700 mid-tail sites.
In the wake of several big acquisitions, Salesforce Marketing Cloud has surpassed $1 billion in annual revenue. In this week's episode we talk with its chief strategy officer, Jon Suarez-Davis, who joined the company through its 2016 acquisition of Krux.
Michael Bologna has been a key player in the unfolding story of advanced television since the beginning. In this episode, Bologna and AdExchanger executive editor, Zach Rodgers, discuss Bologna's journey from "emerging media" exec at GroupM to his newest startup venture, one2one Media.
Parents, media companies and brands are struggling to adapt to a sea change in how kids consume content. Children have migrated away from traditional entertainment channels like Nick Jr. in droves, embracing new platforms – mostly YouTube and mobile games.
In this week's episode of AdExchanger Talks, we hear from SuperAwesome CEO Dylan Collins, who has been focused on kids’ media for the long haul.
The world's largest independent media agency didn't have a dedicated programmatic capability until 2013. Historically a big TV buyer, Horizon Media decided to build its own "desk" in a way that would distinguish it from holding companies: by focusing on transparent pricing of media and data.
In the mid-’90s, Marita Scarfi was working as an accountant but wanted in on nascent the internet economy. After a period of networking, she landed at digital agency Organic, where over the course of 17 years she rose from controller to CEO.
After a stop at creative agency 72andSunny, she made the jump to marketing tech, joining PebblePost as CFO earlier this year.
Chip Schenck, Meredith's VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith's top clients over the last 100 years, he says in the latest episode of AdExchanger Talks, "97 of them are still going to be our clients [over the next 100]."
This week, Mike Kelly shares his experiences and describes where he sees innovation today in his role as an adviser and venture capitalist with Kelly Newman Ventures.
The basic structure of agencies hasn't changed much in 20 years, but the competition has exploded, according to Rapp Worldwide CEO Marco Scognamiglio.
"Your Wundermans, your Ogilvys, your RAPPs are still big, successful businesses. We've done very few acquisitions. We've grown organically," Marco Scognamiglio says in the latest episode of AdExchanger Talks.
As big brands seeking younger audiences move TV budgets online, some have been put off by digital's triple threat: brand safety, viewability and fraud.
Hulu is there for them.
Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hula’s head of advanced TV. Seventy-seven percent of Hulu viewing happens on a TV device, offering advertisers the creative impact of television with the data advantages of digital.
CEO Mike Shehan is focused on building out SpotX's capabilities in linear and connected TV. That initiative requires a substantial investment in engineering and sales for a company that started life as a video ad exchange – its original name was SpotXchange – but has evolved into a complete monetization platform.
Mark Grether, CEO of Sizmek, discusses the company's recent acquisition by PE firm Vector Capital, its subsequent acquisition of Rocket Fuel and more.
In this episode: BR's programmatic philosophy, how people watch sports now and why Finocchio came back to run Bleacher.
Clocking at 44 minutes, the latest episode of AdExchanger Talks with Criteo CEO Eric Eichmann is our longest yet. Pardon our loquaciousness, but there was just so much to talk about.