Xaxis Global CEO Nicolas Bidon discusses the evolution of the agency programmatic model and the industry shift toward greater disclosure and transparency.
614 Group CEO and Founder Rob Rasko graces the studio for a discussion of the changing nature of programmatic and entrepreneurship.
Tutuwa Ahwoi shares lessons learned from her many years in public broadcasting, which is the ancestral home of the modern podcasting moment.
This week, entrepreneur Rachel Tipograph describes her startup MikMak, her principle investor Gary Vee and the immense social commerce category.
The godfather of programmatic has retired from advertising. Or has he?
In his first interview since selling AppNexus to AT&T for an estimated $1.6 billion (and stepping down), former CEO Brian O’Kelley comes on the AdExchanger podcast for a nice long talk.
Adform is a proud member of the tiny club of huge independent ad platforms.
With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year for each of the last 16 years.
In this episode hear from the company's general manager of North America, Julian Baring.
This week on the podcast, 36oi CEO Jared Belsky discusses the need for clients to bring the two disciplines together rather than allow them to exist as competitive factions that inhibit brand growth.
Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key marketing channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution.
This week on the podcast we hear from Jocelyn Lee, head of the AI advertising practice at Heat. Heat is one of several agencies acquired by Deloitte Digital, and Lee’s job there is to help brands and agencies drive creative impact using advanced data strategies.
This week on the podcast, Jivox CEO Diaz Nesamoney talks about the state of creative personalization and his company’s journey.
This week in the podcast studio, Lauren Nemeth tells some rollicking stories from her years in the ad tech trenches at DoubleClick, AppNexus, Turn and other companies. She also discusses her current job as chief revenue officer at Nextdoor, a platform that connects people within communities.
This week, Conviva CEO Bill Demas steps up to the mic for a conversation about his years at the helm of Turn and the hurtling comet that is streaming TV.
This week on the AdExchanger Talks podcast, CEO Walter Knapp summarizes the company’s thesis: “Can we build products and tools and technologies and services that enable media businesses … to do more of what they want to do and less of what they don’t want to do?”
Programmatic is still growing like a weed.
In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer Principal Analyst Lauren Fisher describes how her team arrived at those numbers.
On the podcast this week, Matt Derella talks about Twitters’s return to growth under the leadership of its Obi-Wan-like CEO, Jack Dorsey. The company’s revenue and daily active users have improved, and it has joined the S&P 500.
In this episode of AdExchanger Talks, Shawn Riegsecker describes the sometimes painful evolution of the company from its early days helping agencies figure out local.
Today in the podcast studio, one of the inventors of the DMP discusses why companies struggle mightily to get their data strategy right.
Today in the podcast studio, LinkedIn's VP of marketing solutions, Penry Price, describes how their ad business didn’t really take off until the company embraced a feed-based content interface.
In this episode, Vistar Media's Michael Provenzano discusses the $7.5 billion US market for OOH, about $5 billion of which is based on nondigital signage.
In the podcast studio this week, GCA Advisors managing director Josh Wepman talks about the changes afoot in television. Wepman has sold companies to Google, Snap, Yahoo, Pitney Bowes and Telstra, among others, and TV is his key strategic focus right now.
On the podcast this week, Dotdash CEO Neal Vogel describes the factors that have helped the company succeed in what is often thought of as a tough market for publishers. Those factors include fast-loading pages and reduced ad loads.
Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimize bid activity across exchanges.
On the podcast this week, Unruly Media CEO Norm Johnston talks about the evolution of video ads – how they’re bought, how they’re sold and who gets to sell them.
For this, our 100th episode of “AdExchanger Talks,” we bring you a wide-ranging conversation with Facebook’s top ad engineer, Mark Rabkin.
Today on the podcast we hear from Dave Helmreich, group VP of Oracle Marketing Cloud (OMC). Helmreich notes that each marketing cloud has its own unique strengths: Adobe is the creative giant, while Salesforce rules the customer record.