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AdExchanger Talks

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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Dec 10, 2019

Facebook's chief revenue officer discusses the company's evolving product strategy and priorities for 2020.  

Dec 4, 2019

Tom Chavez founded two successful ad tech companies (Rapt and Krux) and sold them to two large strategics (Microsoft and Salesforce). In this episode, he talks about those experiences and his new venture studio, Super{set}.

Nov 25, 2019

Hearts & Science Chief Data Officer Megan Pagliuca discusses the unrealized potential of programmatic from a services and technology standpoint. 

Nov 19, 2019

Digital ad pioneer Richy Glassberg talks about the early development of ad formats and T&Cs that became the foundation for today's vibrant programmatic ecosystem. And he describes his new venture, Safeguard Privacy.

Nov 12, 2019

Impact CEO Dave Yovanno recalls how Valueclick, later Conversant, helped invent the performance model for digital advertising, and discusses the neglected opportunity in marketing partnerships.

Nov 5, 2019

4As CEO Marla Kaplowitz talks about the business environment for agencies in an era of diminished client trust. 

Oct 31, 2019

Smaato CEO Arndt Groth talks about the changing rules of app marketing and in-app monetization. The company has Chinese backers and a deal with TikTok. 

Oct 24, 2019

Applied Semantics cofounder and current Factual CEO Gil Elbaz talks about the changes to technology innovation and the future of location data. 

Oct 17, 2019

Bridget Bidlack is a product executive with deep knowledge of advertising and marketing technology. She has developed products for IBM, Bluestreak, Microsoft, Turn, X+1, Rocket Fuel, Experian and her current company Lucid. “I’m a Lumascape all to myself," she says in this episode.

Oct 11, 2019

Ahead of its planned merger with CBS, Viacom is investing aggressively in new, more data-driven modes of TV distribution and advertising. EVP Bryson Gordon talks about the company's plan.  

Oct 9, 2019

CEO Scott Howe talks about the history of data, the rise of onboarding and where LiveRamp is going next.   

Oct 3, 2019

Tubi's streaming platform competes with the likes of Pluto and Hulu. Its founding CEO talks about his company and the shifting dynamics in ad-supported television. 

Sep 25, 2019

Complex Networks is reportedly on track for $200 million in revenue this year. In this episode, Baesler provides a deep dive on the company and its portfolio of media brands and events focused on sneaker culture, hip hop and food.

Sep 19, 2019

EDO CEO Kevin Krim talks about the need for TV ad systems that can self-optimize in the way that Google and Facebook have done. "Nielsen ratings are not directly in the control of the broadcaster, and you certainly can’t optimize a campaign on the post facto rating number which can vary quite a bit." 

Sep 11, 2019

A discussion with the CEO of Megaphone, a podcast technology and advertising company that offers a marketplace for dynamic placements. 

Sep 4, 2019

Digital advertising veteran Babs Rangaiah talks about his year’s at Unilever and the work IBM iX is doing around blockchain and AI.

Aug 27, 2019

CEO Charlie Gottdiener gives an update on Neustar, which was taken private two years ago by PE firm Golden Gate Capital in a deal worth $2.9 billion. 

Aug 20, 2019

Ad tech legend and longtime WPP exec David Moore talks about his new venture, BritePool, which is trying to fix the broken value exchange between consumers and the advertising industry. 

Aug 14, 2019

David Kidder, four-time founder and author of The Startup Playbook, discusses his new obsession with helping scaled companies adopt startup principles. His work in this area has led to a new company, Bionic, as well as a new book titled "New To Big." 

Aug 7, 2019

Searchlight Capital Partner Darren Glatt talks about his firm's $225M investment in MediaMath and shares his observations on ad tech, marketing tech and the paid media ecosystem. 

Jul 31, 2019

Jamie Byrum, head of programmatic media, discusses the advertiser’s media model, its decision to go “all in” with Google and what happened after it brought programmatic buying in-house.  

Jul 24, 2019

B2B represents a huge slice of the overall marketing pie at about $120 billion in annual spending. Merkle's executive global group director, Michael McLaren, talks about the dramatic changes to enterprise marketing thanks to new data sources, the emergence of programmatic buying and the rise of account-based marketing. 

Jul 17, 2019

Nikki Mendonça, global president of Accenture Interactive Operations, sheds light on why big consultants - including her own firm - are well positioned to dominate marketing services. 

Jul 4, 2019

The emergence of connected TV has created a crisis of measurement, as the old data-driven ratings system collides with the new data-driven ratings system. Jane Clarke, who leads the Coalition For Innovative Media Measurement, helps us make sense of the chaos. 

Jul 2, 2019

Matthew Scott Goldstein shares observations from 29 public company earnings calls in the media, big tech, ad tech and related sectors.

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