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AdExchanger Talks

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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Sep 12, 2018

Listen in for a deep dive on Waze, including how it uses location data and why it maintains its own ad infrastructure rather than rely on the Google stack with Managing Director Suzie Reider. 

Sep 5, 2018

Today on the podcast, PubMatic’s longstanding CEO, Rajeev Goel, talks about the company’s early days and its evolution through waves of technology disruption, competitive threats and shifting auction mechanics.

Aug 29, 2018

The MRC has played a key role in developments such as the viewability trend and the industrywide push to audit Google, Facebook and other digital giants. In this episode, George Ivie describes those audits, discloses which platforms are still refusing them and spells out the MRC’s next big challenge: validating cross-media measurement systems.

Aug 22, 2018

Mediaocean CRO Ramsey McGrory brings his seasoned perspective to the podcast studio this week for a wide-ranging discussion of the early days of programmatic and how the industry continues to morph. 

Aug 15, 2018

When, at age 18, Anda Gansca left her home in Transylvania, Romania, to study at Stanford, she had two passions: data science and political philosophy. Data science won out, and she went on to launch Knotch, a company focused on helping brand CMOs measure their content marketing initiatives.

Aug 9, 2018

This week on AdExchanger Talks, we hear from Sarah Warner, digital investment lead for programmatic and video at GroupM. Warner will present on this very topic at PROGRAMMATIC IO New York, taking place October 15–16.

Jul 30, 2018

In this episode of AdExchanger Talks, Providence St. Joseph Health Director of Analytics and CRM, Madelyn Mills, discusses the future of health care marketing. 

Jul 26, 2018

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week.

In the latest episode of “The Big Story,” we examine what happens to companies that rely on Facebook but have fallen out of favor.

Jul 24, 2018

Over the years, OpenX and its competitors have faced a series existential challenges – nonhuman traffic, Google’s consolidation of power, header bidding and so on – emerging intact after each. CEO Tim Cadogan tells the whole story in this episode of AdExchanger Talks. 

Jul 19, 2018

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week.

In the second episode, the AdExchanger gang takes a long look at the 2018 M&A landscape, exploring why the price tags are so high and what kind of impact that will have on the industry.

Jul 18, 2018

This week on the podcast we talk with Nicolle Pangis, NCC’s recently appointed CEO, about her vision for the company. That vision strongly centers on data – no surprise considering Pangis spent a decade focused on programmatic at WPP Group, most recently as COO of Xaxis.

Jul 12, 2018

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about, well, the biggest stories that broke over the past week.

In our inaugural episode, Managing Editor Ryan Joe and staff writers Alison Weissbrot and James Hercher discuss two holding-company acquisitions that, while very different, will both disrupt the agency landscape.

Jul 11, 2018

One month into the job, comScore’s new CEO, Bryan Wiener, hopes to renew the company’s sense of purpose. It’s a tall order after an accounting irregularity spurred lawsuits, a delisting from Nasdaq, an SEC investigation and the reauditing of three years of financials – all of which cost $160 million.

Jul 3, 2018

This week’s podcast guest, LUMA Partners CEO Terry Kawaja, will deliver a presentation on digital media investment trends at AdExchanger’s upcoming Programmatic IO New York conference, taking place October 15-16. 

You knew we’d have Terry Kawaja on the podcast eventually. We’re only surprised it took this long. This episode is supported by Tealium

Jun 28, 2018

Resolution Media President George Manas joins us in the podcast studio to discuss voice interactivity and it is affecting brands. Resolution is helping marketers leverage voice interfaces. It’s early days but not too early to have a strategy, Manas says. The fundamentals are similar to any channel: insights, activation and measurement.

Jun 22, 2018

This week on the podcast, we hear from Mark Zagorski, CEO of publicly traded Telaria.

Zagorski, who was previously CEO at eXelate and head of Nielsen Marketing Cloud, talks in this episode about the shift away from open exchange, among other topics.

Jun 15, 2018

Josh Palau, VP for digital strategy at Bayer Consumer Health, spent years in agency land before going over to “the client.” In this week’s podcast, he describes how moving in-house (he has worked at brands like Comcast and J&J) taught him to focus on the numbers.

Jun 14, 2018

Enjoy this sneak peek of our podcast, a weekly roundtable focused on the biggest developments in digital marketing. Coming in July from AdExchanger. 

Jun 7, 2018

A lack of transparency in the supply chain has exacerbated problems such as fraud, fee inflation and an overall crisis of trust. Amino Payments CEO Will Luttrell hopes to solve them by channeling all supply-chain payments from the advertiser straight to each partner: agency, publisher, supply-side platforms, demand-side platforms and so on. This episode is supported by Exponential.

May 31, 2018

This week on the podcast, Katrin Ribant joins us in the studio for a discussion of the ever-more-complicated data landscape. Ribant spent many years at Havas and helped build its Artemis data platform before co-founding Datorama in 2012. This episode is supported by 4C Insight.

May 24, 2018

This week’s episode of AdExchanger Talks is all about – what else? – GDPR.

On the eve of the May 25 compliance deadline, we invite guest Patrick Salyer, CEO of SAP-owned identity management platform Gigya, to talk about the enforcement and long-term impact of the regulation.

May 18, 2018

Frost Prioleau is a long-time digital ad entrepreneur, having founded and sold two companies over the span of 13 years. The first was Personifi, a behavioral ad targeter acquired by Collective Media in 2008. The second is Simpli.fi, a programmatic platform for local advertisers.

This week on the podcast, Frost describes his experience trying to crack the market for localized programmatic advertising.

May 10, 2018

Google’s top digital marketer, Bob Arnold, is our guest in the podcast studio this week. Many listeners will remember Bob’s early advocacy of programmatic drawn from his time at P&G and Kellogg.

May 3, 2018

In this episode, Pivotal Research senior analyst Brian Wieser talks about the analyst life and his views on an assortment of companies. He drills down on Facebook, where his analysis often deviates from that of his peers.

Apr 26, 2018

Sean Muller had very little knowledge of television when he launched iSpot.tv six years ago. iSpot.tv’s first product was a competitive intelligence product, a data asset it licensed for $1,500 a month. Today, it offers an analytics suite that can link TV ad data to specific marketer outcomes, such as a website visit or purchase or to the marketing stack.

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