In this wide ranging discussion, Cadreon's Erica Schmidt discusses IPG's evolving programmatic revenue model, the slow evolution of the CMO, and the risk that ad tech consolidation will stymie innovation. See more episdodes at adexchanger.com/podcast
Integral Ad Science has evolved from a brand safety purveyor to a holistic arbiter of ad quality. What's next? In this episode, Knoll talks about the IAS product roadmap, and suggests the ability to track duration of ad exposure across media placements represents a new direction. He also discusses the company's financials and the possibility of a 2017 IPO.
Omnicom Group's analytics arm, Annalect, helped it capture a bunch of new business in 2016. And not only media agency accounts. "We've optimized the heck out of the media side of things for so long. Let's go back and do that for the creatives," North America CEO Erin Matts says in this episode. "That piece of it where data and analytics is reuniting media and creative … has been something clients really respond to." Also in this episode: Annalect's skunkworks culture, technology approach and obsession with cross-device identity in the age of walled gardens. Episode sponsored by Google AdSense.
Joe Zawadzki is a founder of multiple ad tech companies and a frequent angel investor. In this AdExchanger Talks podcast he discusses the forces changing programmatic buying, including the rise of header bidding and new access to retail data. He also describes the shifting roadmap at MediaMath and what he needs to bring as a leader and manager. Episode sponsored by Google AdSense.
Brian Adams was the CTO of AdMeld, an early stage sell-side platform acquired by Google in 2011. Then, after four years spent running aspects of Google's publisher business, he launched a consumer-facing startup with MightyTV, an app that uses data and machine learning to help people decide what TV and movies to watch. In this AdExchanger Talks podcast, he talks about life after Google and how machine learning will factor into user media consumption. Episode sponsored by Google AdSense.
In this AdExchanger Talks podcast, Lynda Clarizio, President of US Media at Nielsen, talks in depth about Nielsen's evolving research approach, which combines the company's classic panel-based approach with new digital and "census" methodologies. She also addresses critics of Nielsen and how networks have responded to Nielsen reports of linear TV declines. (They sometimes blame the ref.) And the discussion ends with a discussion of women in the media and ad tech sectors. Episode sponsored by Google AdSense.
Brian Lesser was promoted to run GroupM in North America last year after building its Xaxis trading desk into a billion dollar business. "My job is to transform GroupM to be much more about gathering data about consumers, because that's where our leverage is going to come from in the future." In this inaugural AdExchanger Talks podcast episode, Lesser discusses the evolving transparency debate, GroupM's ad tech investments and changes to the holding company model. Episode sponsored by Google.