For marketers considering bringing programmatic advertising in-house, Jounce Media founder Chris Kane has a word of advice: Break the process into steps. In this, our twentieth episode, Kane also touches on financial pressures faced by CMOs and the measurement games publishers play. This episode is supported by Acxiom.
Essence, digital agency to Google, was acquired by GroupM in 2015. In this episode, Chief Product Officer Andrew Shebbeare talks about the company's service model and Google's sudden brand safety crisis. Episode supported by Acxiom.
Sebastian Tomich, SVP of advertising and innovation for The New York Times, talks about the revenue mix at America's paper of record. He says that even as it doubles down on high-end brand partnerships, the Times is looking to offload day-to-day tactical media sales. "All of the sponsorships are becoming much more high end and much more involved on our side. What's going away is that tactical middle where you had media agencies sending us RFPs." Also in this episode: Do brands really care about fake news? Is the Times home page undervalued? And does the company care about data leakage? This episode is supported by Acxiom.
The Beeswax founder provides a company update and talks about a range of digital ad trends with his signature dry humor. It's all here – Snapchat, Google, Facebook, AppNexus, header bidding, consolidation and the long VC drought – and you'll want to hear the whole thing. Episode supported by Acxiom.
In a recent report, Forrester Research said quality concerns could lead marketers to scale back on programmatic in the short term and accept higher prices for verified inventory. "We're not saying pull out of programmatic. That's absurd," Melissa Parrish, Forrester VP and Research Director, explains in the latest episode of AdExchanger Talks. "We're saying, take advantage of the controls you have." This episode is supported by Acxiom.