Also in this episode Mediaocean CEO Bill Wise discusses competitive threats, skepticism on marketing technology, a gloomy view of SSPs and The Trade Desk's special sauce.
In the discussion, Kieley Taylor evaluates the relative strength and maturity of API programs offered by social media platforms, each of which has a different ad infrastructure and a different set of rules.
In this 30-minute conversation, Les Hollander surveys Spotify's tapestry of ad offerings and its opportunity within the broader radio market. US advertisers spent about $1 billion on digital audio in 2016 and $15 billion on terrestrial radio. "It's a big marketplace,” he says. “It's ripe for disruption."
Among early programmatic ad platforms, 10-year-old AdRoll is unique in the breadth of its customer base. With 35,000 mostly small-to-mid-sized companies in its roster, it claims to be the most widely adopted standalone performance-marketing platform.