Info

AdExchanger Talks

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
RSS Feed Subscribe in Apple Podcasts
2017
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September


Categories

All Episodes
Archives
Categories
Now displaying: October, 2017
Oct 26, 2017

The basic structure of agencies hasn't changed much in 20 years, but the competition has exploded, according to Rapp Worldwide CEO Marco Scognamiglio.

"Your Wundermans, your Ogilvys, your RAPPs are still big, successful businesses. We've done very few acquisitions. We've grown organically," Marco Scognamiglio says in the latest episode of AdExchanger Talks.

Oct 19, 2017

As big brands seeking younger audiences move TV budgets online, some have been put off by digital's triple threat: brand safety, viewability and fraud.

Hulu is there for them.

Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hula’s head of advanced TV. Seventy-seven percent of Hulu viewing happens on a TV device, offering advertisers the creative impact of television with the data advantages of digital.

Oct 12, 2017

CEO Mike Shehan is focused on building out SpotX's capabilities in linear and connected TV. That initiative requires a substantial investment in engineering and sales for a company that started life as a video ad exchange – its original name was SpotXchange – but has evolved into a complete monetization platform. 

Oct 6, 2017

Mark Grether, CEO of Sizmek, discusses the company's recent acquisition by PE firm Vector Capital, its subsequent acquisition of Rocket Fuel and more. 

1