With its creative formats now embedded in most ad-supported broadcast and cable TV apps on Roku and other operating systems, BrightLine may have a new data opportunity. On the latest episode of AdExchanger Talks, CEO Jacqueline Corbelli discusses business results, the product road map and female leadership in tech
This week on the podcast, SVP and platform GM Scott Rosenberg tells the Roku story and describes in detail the ad model that has helped propel the company to a post-IPO valuation of more than $4 billion.
The rollup of magazine media continues apace. Meredith's acquisition of Time Inc, and Hearst's buyout of Rodale have reduced much of the sector to just a few large companies. But the competitive set has if anything grown to include tech, digital publishers and "commerce + media" companies.
This week on AdExchanger Talks we hear from Troy Young, the outspoken global president of Hearst Digital Media, who says a key publisher challenge going forward is showing your ads drive sales.
Our guest on the podcast this week, Tune CEO Peter Hamilton, positioned his company early on in the mobile attribution niche. Now he's looking ahead to a future when app-tracking tools are merged into large marketing technology platforms.
Our guest this week is Belinda Smith, a senior brand marketer at Electronic Arts who is a font of insights for any marketer thinking about bringing their media buying activities in-house.
Also in this episode: The problem with incrementality tests, the return of context and the future of creativity.
Simulmedia CEO and founder Dave Morgan is no stranger to launching startups in the ad tech space. In this episode he shares observations from his career and describes Simulmedia's progress.
In this two-guest episode of AdExchanger Talks, EVP for Strategy Paul Bannister and Rachel Parkin, SVP of strategy and sales, describe Cafe's unique business, which combines owned-and-operated properties with a media rep business called AdThrive. Acquired in 2016, AdThrive is a key source of programmatic revenue to an estimated 1,700 mid-tail sites.