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AdExchanger Talks

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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Now displaying: February, 2018
Feb 22, 2018

This week on AdExchanger Talks, we bring you a lively discussion with Joanna O'Connell, VP and principal analyst with Forrester Research and a singular personality in the marketing industry.

Feb 15, 2018

With its creative formats now embedded in most ad-supported broadcast and cable TV apps on Roku and other operating systems, BrightLine may have a new data opportunity. On the latest episode of AdExchanger Talks, CEO Jacqueline Corbelli discusses business results, the product road map and female leadership in tech

Feb 8, 2018

This week on the podcast, SVP and platform GM Scott Rosenberg tells the Roku story and describes in detail the ad model that has helped propel the company to a post-IPO valuation of more than $4 billion.

Feb 1, 2018

The rollup of magazine media continues apace. Meredith's acquisition of Time Inc, and Hearst's buyout of Rodale have reduced much of the sector to just a few large companies. But the competitive set has if anything grown to include tech, digital publishers and "commerce + media" companies. 

This week on AdExchanger Talks we hear from Troy Young, the outspoken global president of Hearst Digital Media, who says a key publisher challenge going forward is showing your ads drive sales. 

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