The MRC has played a key role in developments such as the viewability trend and the industrywide push to audit Google, Facebook and other digital giants. In this episode, George Ivie describes those audits, discloses which platforms are still refusing them and spells out the MRC’s next big challenge: validating cross-media measurement systems.
Mediaocean CRO Ramsey McGrory brings his seasoned perspective to the podcast studio this week for a wide-ranging discussion of the early days of programmatic and how the industry continues to morph.
When, at age 18, Anda Gansca left her home in Transylvania, Romania, to study at Stanford, she had two passions: data science and political philosophy. Data science won out, and she went on to launch Knotch, a company focused on helping brand CMOs measure their content marketing initiatives.
This week on AdExchanger Talks, we hear from Sarah Warner, digital investment lead for programmatic and video at GroupM. Warner will present on this very topic at PROGRAMMATIC IO New York, taking place October 15–16.