In the podcast studio this week, News Corp. VP of Ad Technology Stephanie Layser talks about how publishers can make their data work harder from a revenue and yield standpoint. Layser will present on this topic at AdExchanger’s upcoming Programmatic IO New York conference on Oct. 15-16.
As the old adage (sort of) goes: more data, more problems. That’s where the data marketing company Epsilon steps in to help. Listen in to find out how big data drives big changes in the industry with guest Stacey Hawes, president of data practice at Epsilon.
Listen in for a deep dive on Waze, including how it uses location data and why it maintains its own ad infrastructure rather than rely on the Google stack with Managing Director Suzie Reider.