In the podcast studio this week, GCA Advisors managing director Josh Wepman talks about the changes afoot in television. Wepman has sold companies to Google, Snap, Yahoo, Pitney Bowes and Telstra, among others, and TV is his key strategic focus right now.
On the podcast this week, Dotdash CEO Neal Vogel describes the factors that have helped the company succeed in what is often thought of as a tough market for publishers. Those factors include fast-loading pages and reduced ad loads.
Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimize bid activity across exchanges.