MediaLink's Chairman and CEO talks about the evolution of his company and what to expect this year in Cannes. MediaLink and the Cannes Lions festival, which kicks off Monday June 17, are sister companies owned by Ascential. Kassan was among the first media executives to attend the show in the 1990s, when it was primarily a destination for creatives.
Jana Meron addresses the factors that make programmatic work for (or against) media companies.
A free-wheeling talk with the ad legend and S4 Capital executive chairman. Sorrell crows about S4's first year, has some choice words for WPP and pontificates on macro-economic factors impacting the marketing sector.
Criteo COO Mollie Spilman talks about what makes companies survive and thrive in the ever-changing digital advertising business.
IPG Chief Data and Technology Officer Arun Kumar joins us for a frank discussion of the $2.3 billion acquisition and the larger trend of agency groups buying data providers.
Beeswax CEO Ari Paparo comes to the studio for a game of “what if,” applying his encyclopedic knowledge of ad tech to a range of alternate reality scenarios.
Lisa Utzschneider discusses her 20 years in leading revenue at Microsoft, Amazon and Yahoo and offers advice for today’s ad sellers.
Facebook, Google and Amazon all possess near monopolies in their respective markets. Is there anything wrong with that? We hear from Rishad Tobaccowala, chief growth officer at Publicis Groupe.
Dentsu Aegis’ media chairman, Doug Ray, talks about the agency’s growth formula and the shifting needs of its clients.
Xaxis Global CEO Nicolas Bidon discusses the evolution of the agency programmatic model and the industry shift toward greater disclosure and transparency.
614 Group CEO and Founder Rob Rasko graces the studio for a discussion of the changing nature of programmatic and entrepreneurship.
Tutuwa Ahwoi shares lessons learned from her many years in public broadcasting, which is the ancestral home of the modern podcasting moment.
This week, entrepreneur Rachel Tipograph describes her startup MikMak, her principle investor Gary Vee and the immense social commerce category.
The godfather of programmatic has retired from advertising. Or has he?
In his first interview since selling AppNexus to AT&T for an estimated $1.6 billion (and stepping down), former CEO Brian O’Kelley comes on the AdExchanger podcast for a nice long talk.
Adform is a proud member of the tiny club of huge independent ad platforms.
With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year for each of the last 16 years.
In this episode hear from the company's general manager of North America, Julian Baring.
This week on the podcast, 36oi CEO Jared Belsky discusses the need for clients to bring the two disciplines together rather than allow them to exist as competitive factions that inhibit brand growth.
Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key marketing channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution.
This week on the podcast we hear from Jocelyn Lee, head of the AI advertising practice at Heat. Heat is one of several agencies acquired by Deloitte Digital, and Lee’s job there is to help brands and agencies drive creative impact using advanced data strategies.
This week on the podcast, Jivox CEO Diaz Nesamoney talks about the state of creative personalization and his company’s journey.
This week in the podcast studio, Lauren Nemeth tells some rollicking stories from her years in the ad tech trenches at DoubleClick, AppNexus, Turn and other companies. She also discusses her current job as chief revenue officer at Nextdoor, a platform that connects people within communities.
This week, Conviva CEO Bill Demas steps up to the mic for a conversation about his years at the helm of Turn and the hurtling comet that is streaming TV.
This week on the AdExchanger Talks podcast, CEO Walter Knapp summarizes the company’s thesis: “Can we build products and tools and technologies and services that enable media businesses … to do more of what they want to do and less of what they don’t want to do?”
Programmatic is still growing like a weed.
In its October forecast, eMarketer predicted programmatic in digital display will grow from $47 billion in 2018 to $69 billion in 2020. This week on the podcast, eMarketer Principal Analyst Lauren Fisher describes how her team arrived at those numbers.
On the podcast this week, Matt Derella talks about Twitters’s return to growth under the leadership of its Obi-Wan-like CEO, Jack Dorsey. The company’s revenue and daily active users have improved, and it has joined the S&P 500.