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AdExchanger Talks

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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Jan 17, 2017

Four months after its IPO, The Trade Desk is valued at $1.1 billion. The company is now using the $90 million raised by the offering to grow in areas like mobile, TV/video, private deals and global expansion. In this interview, Green holds forth on the company's strategic focus on buy-side customers - particularly agencies - and the future of programmatic business models, among other topics.  

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