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AdExchanger Talks

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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Feb 23, 2017

Omnicom Group led all of its peers in the total value of its creative and media business wins last year. In this episode, its digital chief Jonathan Nelson talks about the data and technology strategy that contributed to those wins and recent changes in the marketing technology ecosystem. This episode is supported by Acxiom.

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