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AdExchanger Talks

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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Mar 17, 2017

Sebastian Tomich, SVP of advertising and innovation for The New York Times, talks about the revenue mix at America's paper of record. He says that even as it doubles down on high-end brand partnerships, the Times is looking to offload day-to-day tactical media sales. "All of the sponsorships are becoming much more high end and much more involved on our side. What's going away is that tactical middle where you had media agencies sending us RFPs." Also in this episode: Do brands really care about fake news? Is the Times home page undervalued? And does the company care about data leakage? This episode is supported by Acxiom.

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