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AdExchanger Talks

The advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by executive editor Zach Rodgers, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.
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Jan 4, 2017

According to Nate Woodman, GM of demand solutions at IPONWEB, a small club of marketers is working on proprietary machine-learning models. Doing so won't be easy. "The challenge to the industry, and it's a daunting one, is to find a way to spread proprietary algorithms across programmatic platforms," he says in this episode. "Most brands aren't even close to realizing this vision, but some are making overtures." 

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