Our guest this week is Belinda Smith, a senior brand marketer at Electronic Arts who is a font of insights for any marketer thinking about bringing their media buying activities in-house.
Also in this episode: The problem with incrementality tests, the return of context and the future of creativity.
Simulmedia CEO and founder Dave Morgan is no stranger to launching startups in the ad tech space. In this episode he shares observations from his career and describes Simulmedia's progress.
In this two-guest episode of AdExchanger Talks, EVP for Strategy Paul Bannister and Rachel Parkin, SVP of strategy and sales, describe Cafe's unique business, which combines owned-and-operated properties with a media rep business called AdThrive. Acquired in 2016, AdThrive is a key source of programmatic revenue to an estimated 1,700 mid-tail sites.
In the wake of several big acquisitions, Salesforce Marketing Cloud has surpassed $1 billion in annual revenue. In this week's episode we talk with its chief strategy officer, Jon Suarez-Davis, who joined the company through its 2016 acquisition of Krux.
Michael Bologna has been a key player in the unfolding story of advanced television since the beginning. In this episode, Bologna and AdExchanger executive editor, Zach Rodgers, discuss Bologna's journey from "emerging media" exec at GroupM to his newest startup venture, one2one Media.
Parents, media companies and brands are struggling to adapt to a sea change in how kids consume content. Children have migrated away from traditional entertainment channels like Nick Jr. in droves, embracing new platforms – mostly YouTube and mobile games.
In this week's episode of AdExchanger Talks, we hear from SuperAwesome CEO Dylan Collins, who has been focused on kids’ media for the long haul.
The world's largest independent media agency didn't have a dedicated programmatic capability until 2013. Historically a big TV buyer, Horizon Media decided to build its own "desk" in a way that would distinguish it from holding companies: by focusing on transparent pricing of media and data.
In the mid-’90s, Marita Scarfi was working as an accountant but wanted in on nascent the internet economy. After a period of networking, she landed at digital agency Organic, where over the course of 17 years she rose from controller to CEO.
After a stop at creative agency 72andSunny, she made the jump to marketing tech, joining PebblePost as CFO earlier this year.
Chip Schenck, Meredith's VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith's top clients over the last 100 years, he says in the latest episode of AdExchanger Talks, "97 of them are still going to be our clients [over the next 100]."
This week, Mike Kelly shares his experiences and describes where he sees innovation today in his role as an adviser and venture capitalist with Kelly Newman Ventures.
The basic structure of agencies hasn't changed much in 20 years, but the competition has exploded, according to Rapp Worldwide CEO Marco Scognamiglio.
"Your Wundermans, your Ogilvys, your RAPPs are still big, successful businesses. We've done very few acquisitions. We've grown organically," Marco Scognamiglio says in the latest episode of AdExchanger Talks.
As big brands seeking younger audiences move TV budgets online, some have been put off by digital's triple threat: brand safety, viewability and fraud.
Hulu is there for them.
Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hula’s head of advanced TV. Seventy-seven percent of Hulu viewing happens on a TV device, offering advertisers the creative impact of television with the data advantages of digital.
CEO Mike Shehan is focused on building out SpotX's capabilities in linear and connected TV. That initiative requires a substantial investment in engineering and sales for a company that started life as a video ad exchange – its original name was SpotXchange – but has evolved into a complete monetization platform.
Mark Grether, CEO of Sizmek, discusses the company's recent acquisition by PE firm Vector Capital, its subsequent acquisition of Rocket Fuel and more.
In this episode: BR's programmatic philosophy, how people watch sports now and why Finocchio came back to run Bleacher.
Clocking at 44 minutes, the latest episode of AdExchanger Talks with Criteo CEO Eric Eichmann is our longest yet. Pardon our loquaciousness, but there was just so much to talk about.
On the podcast this week, SafeGraph CEO Auren Hoffman talks about his trajectory and his new company's pure focus on providing accurate location data.
This week on AdExchanger Talks, MoPub honcho Janae Redmond holds forth on changes in the mobile app ecosystem – and how the Twitter-owned exchange has responded to them.
After graduating Stanford in 2010 with a degree in math and computational sciences, Anneka Gupta took her first software engineering job with a company called Rapleaf (now LiveRamp). That was seven years ago, and she's still there – though the company and its positioning have changed utterly.
Till Faida, CEO of Eyeo discusses how the company has pressed ahead with its strategy to give users more control over their ad environment with tools like the Adblock Plus browser extension from its headline grabbing days in 2015 and 2016, when ad blocking rates in the US and Europe surpassed 20% of desktop users to today.
"B2B always kind of follows B2C, whether it's the use of video, social media or commerce," Dun & Bradstreet CEO Bob Carrigan says in the latest episode of AdExchanger Talks. "And programmatic is moving aggressively now into the B2B space."
Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two years, the publisher is trying to take it to the next level.
For this week's episode of AdExchanger Talks, we have The Weather Co. in the studio. The IBM subsidiary is a huge seller of mobile app inventory, and has recently opened a new chapter by licensing its data asset separately from media.
The emergence of header bidding three years ago came close on the heels of Index Exchange's pivot from traditional media sales into programmatic publisher enablement. In this week's episode of AdExchanger Talks, CEO Andrew Casale describes the reinvention header bidding enabled for his 16-year-old family-operated business.
MDC Partners CEO Scott Kauffman and president of global digital operations Michael Bassik share their perspectives on data, consulting, investments and more.