Google and Facebook have no problem compelling advertisers to create ads that visually conform to their huge platforms. Smaller publishers? Not so much. This episode's podcast guest, TripleLift CEO Eric Berry, built his company five years ago based on that fundamental reality.
BMO Capital Markets equity research analyst Dan Salmon on why the Total Addressable Market continues to grow in spite of cost pressure from big CPGs, the Amazon freight train and what the future may hold for the digital duopoly.
In this episode, Business Insider's Jana Meron explains why she is a big proponent of Ads.txt. She also touches on header bidding, the durability of open exchanges and how BI used programmatic to launch an entirely new media brand – the social-first Insider.
Also in this episode Mediaocean CEO Bill Wise discusses competitive threats, skepticism on marketing technology, a gloomy view of SSPs and The Trade Desk's special sauce.
In the discussion, Kieley Taylor evaluates the relative strength and maturity of API programs offered by social media platforms, each of which has a different ad infrastructure and a different set of rules.
In this 30-minute conversation, Les Hollander surveys Spotify's tapestry of ad offerings and its opportunity within the broader radio market. US advertisers spent about $1 billion on digital audio in 2016 and $15 billion on terrestrial radio. "It's a big marketplace,” he says. “It's ripe for disruption."
Among early programmatic ad platforms, 10-year-old AdRoll is unique in the breadth of its customer base. With 35,000 mostly small-to-mid-sized companies in its roster, it claims to be the most widely adopted standalone performance-marketing platform.
Barrett talks in-depth about his client listening tour and his roadmap for the company. Rubicon Project was tripped up last year by the header bidding trend and client pushback on fees, but he says the rapid pace of change leaves room to innovate.
Vox Media has embraced automated selling and is finding ways to enhance its programmatic offerings. In this week’s episode, VP Ryan Pauley discusses walled garden scale, the ad tech tax, content studios, the problem with "programmatic native" and more.
This year NBCUniversal is substantially altering its go-to-market for the upfronts. In the latest episode of AdExchanger Talks, NBCU's SVP of advanced advertising products, Denise Colella, details the changes.
This week's episode offers an in-depth discussion with Jarrod Dicker, WaPo's head of commercial product and technology, on the publisher's aggressive experiments with Facebook Instant Articles, Google AMP, Apple News and Snapchat.
As global CRO at Bloomberg Media, Keith Grossman oversees a "business within a business" that reaches 62 million users and brings in nine figures of revenue annually. Grossman talks about his sales strategy for that business-focused audience, and where programmatic fits in.
When the news dropped that Oracle would acquire Moat, DataXu CEO Mike Baker's first thought was not that Oracle had made a big move in measurement, but that it had bought a piece of the walled garden action.
VideoAmp's 25-year-old CEO, Ross McCray, talks about his company's ambition to unify media planning across digital, mobile and television – including linear TV media bought during the upfronts.
Six months ago Dentsu officially closed on its $1.5 billion acquisition of CRM and digital media agency Merkle. In this episode, chief data and product officer John Lee discusses the integration of Merkle's data assets with the holding company.
For marketers considering bringing programmatic advertising in-house, Jounce Media founder Chris Kane has a word of advice: Break the process into steps. In this, our twentieth episode, Kane also touches on financial pressures faced by CMOs and the measurement games publishers play. This episode is supported by Acxiom.
Essence, digital agency to Google, was acquired by GroupM in 2015. In this episode, Chief Product Officer Andrew Shebbeare talks about the company's service model and Google's sudden brand safety crisis. Episode supported by Acxiom.
Sebastian Tomich, SVP of advertising and innovation for The New York Times, talks about the revenue mix at America's paper of record. He says that even as it doubles down on high-end brand partnerships, the Times is looking to offload day-to-day tactical media sales. "All of the sponsorships are becoming much more high end and much more involved on our side. What's going away is that tactical middle where you had media agencies sending us RFPs." Also in this episode: Do brands really care about fake news? Is the Times home page undervalued? And does the company care about data leakage? This episode is supported by Acxiom.
The Beeswax founder provides a company update and talks about a range of digital ad trends with his signature dry humor. It's all here – Snapchat, Google, Facebook, AppNexus, header bidding, consolidation and the long VC drought – and you'll want to hear the whole thing. Episode supported by Acxiom.
In a recent report, Forrester Research said quality concerns could lead marketers to scale back on programmatic in the short term and accept higher prices for verified inventory. "We're not saying pull out of programmatic. That's absurd," Melissa Parrish, Forrester VP and Research Director, explains in the latest episode of AdExchanger Talks. "We're saying, take advantage of the controls you have." This episode is supported by Acxiom.
Omnicom Group led all of its peers in the total value of its creative and media business wins last year. In this episode, its digital chief Jonathan Nelson talks about the data and technology strategy that contributed to those wins and recent changes in the marketing technology ecosystem. This episode is supported by Acxiom.
In the latest episode of AdExchanger Talks, mParticle CEO Michael Katz talks about the vision behind mParticle, his three-year-old startup that consolidates data feeds in the fragmented app ecosystem. (He describes it as an "API of APIs.") Katz sold his previous startup Interclick to Yahoo in 2011, and in this episode he also describes how he's doing things differently the second time around. This episode is supported by Acxiom.
Wunderman's competitive set is huge, since it competes in areas like data architecture (Acxiom, Epsilon), consulting (Accenture, Unbound) and digital creative (AKQA, SapientRazorfish). In this episode, North America CEO Seth Solomons talks about the agency's approach to machine learning, client data hygiene and measuring walled gardens. This episode is supported by Acxiom.
Sourcepoint once solely focused on helping publishers solve for ad blocking. Today it's pushing into subscription enablement for those media companies – and even bundling subscriptions across publishers. CEO Ben Barokas discusses his company's latest funding, its mission and trends in ad blocking and publisher monetization. This episode is brought to you by Acxiom.
The number of independent cross-device players continues to shrink amid a wave of consolidation. Last year Telenor snapped up Tapad, and Adelphic went to Time Inc. just this week. Drawbridge, led by CEO Kamakshi Sivaramakrishnan, is the lone wolf in that space.