The emergence of header bidding three years ago came close on the heels of Index Exchange's pivot from traditional media sales into programmatic publisher enablement. In this week's episode of AdExchanger Talks, CEO Andrew Casale describes the reinvention header bidding enabled for his 16-year-old family-operated business.
MDC Partners CEO Scott Kauffman and president of global digital operations Michael Bassik share their perspectives on data, consulting, investments and more.
Google and Facebook have no problem compelling advertisers to create ads that visually conform to their huge platforms. Smaller publishers? Not so much. This episode's podcast guest, TripleLift CEO Eric Berry, built his company five years ago based on that fundamental reality.
BMO Capital Markets equity research analyst Dan Salmon on why the Total Addressable Market continues to grow in spite of cost pressure from big CPGs, the Amazon freight train and what the future may hold for the digital duopoly.