Live sports may be canceled, but life marches on for Jayne Peressini, senior director of growth marketing at DraftKings. Daily fantasy sports and egaming are "going nuts," she says. When Jayne isn't working or organizing fun virtual activities to keep her team sane, including Top Chef-themed lunch-making competitions, she's hanging out with her wife and two young children. Favorite Netflix binge program right now: "Tiger King."
Watson Adverting CRO Jeremy Hlavacek gives his forecast for digital media and ad tech post-coronavirus. Plus, how the lockdown is affecting Americans’ weather-checking habits.
GroupM Global CEO Christian Juhl discusses heading up an organization with 32,000 employees and some of the world’s largest brand clients amid a pandemic – all while being single parenting his 12-year-old son.
How can ad tech startups survive the COVID-19 pandemic? Will the economic downturn change the way MathCapital thinks about its investment priorities? Is the VC spigot shut off, or is there still money to be had? Most importantly: Should we start washing our fruits and vegetables with soap?
MathCapital's Eric Franchi and AdExchanger's Ryan Joe try to get to these answers and more in this episode of Social Distancing With Friends.
InMobi Group CEO Abhay Singhal chats with AdExchanger senior editor Allison Schiff about how he's making the most of the San Francisco shelter in place order. Abhay is reading more than he's watching Netflix, he's spending much-needed time with the family and he finally accomplished his lifelong dream of solving a Rubik's Cube – oh yeah, and he's managing a global workforce while wearing shorts and a baseball cap.
Three months after becoming CEO of Criteo, Megan Clarken has been confronted with a very different set of challenges from the ones she signed up for. In this episode of AdExchanger’s new audio series “Social Distancing With Friends,” she describes the coronavirus’s impact on ad spend and ecommerce fulfillment, and how she is leading the company through the crisis.
A new podcast series where we catch up with the top minds and practitioners in the ad world, all while under social isolation.
In this episode: Ari goes into the shift to working from home, the post-pandemic outlook for the ad industry, how to stay on top of an incredibly volatile business environment, and what goes through his mind when he tweets.
A new podcast series where we catch up with the top minds in the ad world, all while under social isolation.
In this episode, Joanna O'Connell, principal analyst at Forrester, talks about giving guidance in unprecedented circumstances, the future of work, and the extent to which the current crisis has back-burnered looming issues around the third-party cookie and privacy regulation.
With a special guest appearance from Joanna's 17-year-old cat Noodle.
Michael Katz has led two companies through periods of crisis. In addition to the first-order priorities of protecting employees and customers, he says startups have an opportunity to lead the way for a sector as a whole. “You see not only new companies being created but you see market leaders pull away from the pack. Mostly because there is this flight to value and there is also a need for innovation. There is a need to do things better, faster, cheaper and the incumbents can’t meet that need.”
Is there a backlash against programmatic? Programatic Advisory CEO Wayne Blodwell discusses attitudes toward programatic, the current crisis of identity and what brands are most commonly seeking from their media, tech and service partners in 2020.
Accenture Interactive is the most prominent example of a big consulting firm investing in marketing services. It has annual revenue of $10 billion and is growing 30% annually. Its 20,000 employees across 40 offices enable truly global approaches to creativity, experience design, programmatic execution and other disciplines. In this interview, its senior managing director Glen Hartman describes the vision and strategy.