Jamie Byrum, head of programmatic media, discusses the advertiser’s media model, its decision to go “all in” with Google and what happened after it brought programmatic buying in-house.  

B2B represents a huge slice of the overall marketing pie at about $120 billion in annual spending. Merkle's executive global group director, Michael McLaren, talks about the dramatic changes to enterprise marketing thanks to new data sources, the emergence of programmatic buying and the rise of account-based marketing. 

Nikki Mendonça, global president of Accenture Interactive Operations, sheds light on why big consultants - including her own firm - are well positioned to dominate marketing services. 

The emergence of connected TV has created a crisis of measurement, as the old data-driven ratings system collides with the new data-driven ratings system. Jane Clarke, who leads the Coalition For Innovative Media Measurement, helps us make sense of the chaos. 

Matthew Scott Goldstein shares observations from 29 public company earnings calls in the media, big tech, ad tech and related sectors.