Smaato CEO Arndt Groth talks about the changing rules of app marketing and in-app monetization. The company has Chinese backers and a deal with TikTok. 

Applied Semantics cofounder and current Factual CEO Gil Elbaz talks about the changes to technology innovation and the future of location data. 

Bridget Bidlack is a product executive with deep knowledge of advertising and marketing technology. She has developed products for IBM, Bluestreak, Microsoft, Turn, X+1, Rocket Fuel, Experian and her current company Lucid. “I’m a Lumascape all to myself," she says in this episode.

Ahead of its planned merger with CBS, Viacom is investing aggressively in new, more data-driven modes of TV distribution and advertising. EVP Bryson Gordon talks about the company's plan.  

CEO Scott Howe talks about the history of data, the rise of onboarding and where LiveRamp is going next.   

Tubi's streaming platform competes with the likes of Pluto and Hulu. Its founding CEO talks about his company and the shifting dynamics in ad-supported television.