Our guest on the podcast this week, Tune CEO Peter Hamilton, positioned his company early on in the mobile attribution niche. Now he's looking ahead to a future when app-tracking tools are merged into large marketing technology platforms.

Our guest this week is Belinda Smith, a senior brand marketer at Electronic Arts who is a font of insights for any marketer thinking about bringing their media buying activities in-house.

Also in this episode: The problem with incrementality tests, the return of context and the future of creativity.

Simulmedia CEO and founder Dave Morgan is no stranger to launching startups in the ad tech space. In this episode he shares observations from his career and describes Simulmedia's progress. 

In this two-guest episode of AdExchanger Talks, EVP for Strategy Paul Bannister and Rachel Parkin, SVP of strategy and sales, describe Cafe's unique business, which combines owned-and-operated properties with a media rep business called AdThrive. Acquired in 2016, AdThrive is a key source of programmatic revenue to an estimated 1,700 mid-tail sites.