After graduating Stanford in 2010 with a degree in math and computational sciences, Anneka Gupta took her first software engineering job with a company called Rapleaf (now LiveRamp). That was seven years ago, and she's still there – though the company and its positioning have changed utterly.

Till Faida, CEO of Eyeo discusses how the company has pressed ahead with its strategy to give users more control over their ad environment with tools like the Adblock Plus browser extension from its headline grabbing days in 2015 and 2016, when ad blocking rates in the US and Europe surpassed 20% of desktop users to today.

"B2B always kind of follows B2C, whether it's the use of video, social media or commerce," Dun & Bradstreet CEO Bob Carrigan says in the latest episode of AdExchanger Talks. "And programmatic is moving aggressively now into the B2B space."

Condé Nast has sold programmatically for years. It was the first publisher to open a private marketplace, circa 2010. Over the last two years, the publisher is trying to take it to the next level.

For this week's episode of AdExchanger Talks, we have The Weather Co. in the studio. The IBM subsidiary is a huge seller of mobile app inventory, and has recently opened a new chapter by licensing its data asset separately from media.