Nancy Marzouk founded MediaWallah in 2013 to pursue the emerging market for customer data onboarding and "people-based" identity resolution. She shares her long perspective on the history of identity in ad tech – from cookies to our current petri dish of proposed solutions.

Consumers lives have changed permanently due to the pandemic, and brands will need a hard reset on their data and research strategies, says Omnicom Media Group CEO Scott Hagedorn. Also, worried about the loss of online identifiers? Listen in to hear how Hagedorn and OMG are thinking about it. 

"Busting up this inflexibility that I think has hamstrung a lot of us would be a good outcome, in my view," according to Boff. "I love what I think is going to be the speed of change, the agility. Not the set it and forget it but how do we lean into these moments. Things are changing not weekly, not daily, sometimes not even hourly. They’re just changing all the time.”

Google's new VP and GM of ads sees the big picture of Google’s advertising business, from top-of-funnel video ads on YouTube, mid-funnel display ads served through DV360 and Google Ad Manager, and Google search and shopping ads.