What is privacy? Turns out, there’s no easy answer, even for David Temkin, Google’s senior director of product management for ads privacy and user trust. But change is coming regardless – which means it’s time for the ad industry to get comfortable feeling just a little bit uncomfortable as the ground shifts underfoot.
Stagwell CEO Mark Penn drops by post-merger with MDC Partners to talk media networks, cross-agency collaboration, what it means to be a challenger holding company, the importance of fusing technology with creative (finally) – and the unlikely connection between his esoteric map collection and marketing.
Verizon Media is now officially … Yahoo. Guess everything old is new again. But how did we get here and where is the new Yahoo going? Iván Markman, chief business officer of Yahoo – formerly Verizon Media – joins to fill in the details.
Innovid was one of the earliest players in TV ad tech. The company will go public via SPAC in Q4, placing it in the growing herd ad tech unicorns. Netter discusses its origin story and future roadmap.
The verification category has steadily expanded into adjacent areas like viewability, fraud and brand suitability. In this conversation, Zagorski talks about where he expects future innovation in the never-ending quest to measure quality in advertising.