David Jones, CEO and founder of brand tech firm You & Mr. Jones, shares advice for holding companies to try and weather the ongoing crisis; tips on WFH exercising; predictions on the future of business travel; and his silver lining: more time with his four kids.
Newly appointed IAB President David Cohen and IAB Tech Lab President Dennis Buchheim talk to AdExchanger about how the pandemic has changed the industry organization’s priorities over the coming year – and how the pandemic isn’t derailing plans for a number of important initiatives, including Project Rearc.
Digital Capital Advisors CEO Jay MacDonald draws on his long experience as a media executive and M&A advisor to offer predictions on how COVID-19 may transform the marketing and consumer landscape.
Instead of face-to-face trainings and coaching, Upstream Group founder Doug Weaver has moved everything to Zoom – including the occasional happy hour.
In this episode, he chats about how the salespeople he’s trained have adjusted to a new reality, which means putting long-term relationships ahead of short-term sales, figuring out how to be helpful and useful to clients during their time of need and learning how to read a room when everyone in it is virtual.
Dentsu’s Mike Law talks about upfront season without live events or new pilots, working with his team remotely and hanging out by the water at his home in Long Island.
Innovid CTO and founder Tal Chalozin and AdExchanger managing editor Ryan Joe get into the maturation of CTV, and how its lighting growth has accelerated even more due to the pandemic. Surprisingly, CTV’s surge comes at the expense of social video platforms like YouTube and Snapchat, which are jockeying for TV ad dollars. Also, what’s the future for Quibi?
Diego Meller, co-founder of app marketing platform Jampp, is no stranger to crises. He started his first business, an online market research provider in Latin America called Livra.com, in 1999 – just in time for the internet bubble to burst. Also in this episode: insights into the app economy’s resiliency and how food sharing apps are handling the coronavirus-related surge in activity.
TripleLift CMO Jordan Bitterman chats about making a name for yourself in different types of companies (he's worked at a digital agency, a media agency, IBM and now an ad tech startup), the future of video and TV, the recent spate of ad tech layoffs and the responsibility advertisers have to journalism.
Kargo CEO and founder Harry Kargman gets into wine tasting over Zoom, keeping morale high and how to get the timing right so your company can accelerate when the pandemic is over.
Audience reach is up for digital audio, and dramatically more listening is happening via smart speakers. In this episode, the CEO of AdsWizz discusses these and other trends in the podcasting space.
From his home in Port Washington, NY, Advertiser Perceptions' President and Chief Strategy Officer Kevin Mannion explains how companies are struggling to determine when it will be okay to talk about business and find other ways that they can be of value to their customers.
Work/life balance is a myth, especially in the age of coronavirus. “I don’t call it work/life balance, I call it work/life integration,” says Amanda Martin, VP of enterprise partnerships at Goodway Group. As a mom to two small boys, she splits her time between being a busy executive and a teaching assistant. Top billing on the teaching front goes to Amanda’s husband Keith, an IT network administrator, who’s working full time and spearheading the homeschooling situation.
Rafat Ali, founder and CEO of the travel industry publishing company Skift, is at the intersection of two of the most deeply impacted categories by the coronavirus: the travel industry and media and events. In this episode, Rafat talks about how Skift and the businesses it covers have responded to the crisis, and whether reality has set in that these industries may never reach their 2019 peaks.
Board meetings are different now, how customer churn works in a recession and other insights from the CEO of data startup Narrative IO.
Bob Liodice, president and CEO of the Association of National Advertisers, is at his computer by 6 a.m. every morning until nearly 7 p.m. every night talking to CMOs as they try to navigate the coronavirus craziness together. Evenings you can find him with his family on Long Island rediscovering the joy of board games. New favorite: The Game of Life.
Advertising legend and S4 Capital CEO Martin Sorrell calls in from his home in London, where he is social distancing while managing a 2,500-employee organization across 30 countries. In this episode, he shares his take on how the impending recession will affect the ad industry, which consumer and business habits might permanently change from this crisis and why “social distancing” is a misleading term.
The chief data sciences officer at Wavemaker Global discusses the data story around COVID-19 and how the GroupM agency is responding to the situation. "This is not a technical challenge," she says. "This is a human challenge. We need to change our ways of doing things and adjust to the new context."
Alison Levin, VP of ad sales at Roku, talks about the explosion of streaming during COVID-19, negotiating upfront deals virtually and how she’s able to stay productive while working at home with a toddler.
LiveRamp CEO Scott Howe, social distancing from his 1956 Airstream trailer, talks about how the pandemic might impact the future of TV ad buying, how the current economic crisis compares to the dot com bubble crash, how clients are reacting, and planning the RampUp conference right before the coronavirus exploded across the United States.
Mediaocean CRO Ramsey McGrory explains why established brands should continue investing in advertising despite the turbulent economy, and why it might be a good opportunity now for big brands to buy up the DTC upstarts that were chipping away at their marketshare. Also, should you run with a mask on?
In this episode, GroupM executive Oscar Garza talks keyword blocking in the age of coronavirus, remote agency life and juggling the work-from-home-life-balance while caring for two young boys.
Digital advertising OG and Flashtalking CEO John Nardone talks about leading a company during a time of upheaval. He digs in on the importance of over-communicating, and why you need to over-prepare when meeting clients on Zoom.
He also gets into the new business environment the ad tech universe is facing.
These days, Barry Lowenthal, CEO of The Media Kitchen, is almost like a therapist. Brands, staff and vendors are looking for stability in a world turned upside, and Barry is spending most of his time on calls and video chats trying to provide people with the assurance they need that “everything is going to be okay.” Also in this episode: Makeshift (and socially distanced) group yoga on the beach, a five-and-a-half-pound Yorkie named Oliver and the unpleasant experience of being Zoom bombed.
Alex Farr, CEO of voice app platform Zammo, had a pandemic preparedness plan in place long before COVID-19 hit as inspired by the prescient words of his mentor, former Intel CEO Andy Grove: “Only the paranoid survive.” Paranoia is like blue jeans, Alex says. It never goes out of style.