Nielsen’s been through the wringer recently with the loss of its MRC seal and alternative measurement companies surging forth to take advantage of its stumble. But CEO David Kenny is confident that the ad industry needs a base standard for TV measurement and that Nielsen has what it takes to keep its spot.

As the brand new president and COO of marketing trade org MMA Global, Lou Paskalis is on a mission to “save marketing from itself.” Here’s what the former top media executive at Bank of America has on his agenda. No punches will be pulled.

What is conversational media? Holler CEO Travis Montaque explains why emoji, stickers and GIFs are a language of their own as well as an opportunity for brands to communicate with consumers beyond the confines of conventional paid media.

Are advertisers ready to buy TV like they buy digital? Yes, indeed, says Dave Clark, GM of Comcast-owned FreeWheel. Demand is quick to follow digital-like capabilities in TV. But one thing FreeWheel isn’t planning to emulate is a walled garden. Also in this episode: Nielsen’s ongoing MRC headache, the programmatic upfront and what climate change has to do with the ad tech industry.