Hudson MX is a four-year-old company that helps agencies and publishers transact on local TV and radio inventory with greater efficiency and speed than they've been able to in the past. Now it's preparing for a wider push.
Minjae Ormes, CMO of the Verizon mobile cell service Visible, is accustomed to the challenge of demonstrating something like true ROI. On top of that, nowadays brands are trying to be relevant but not tone-deaf, or figuring out whether idealistic, almost PSA-style advertising makes sense as a business.
In honor of the fact that that May is Mental Health month, we did something a little different in this episode.
Following a brief discussion about mindfulness, the second half is a guided meditation session led by Kunal Gupta who, in addition to being CEO and founder of Polar, is also a passionate proponent and teacher of mindfulness
Eyeo GmbH, the German tech company that owns the popular ad blocker Adblock Plus, has navigated a tricky course, as the world's largest ad blocker and, more recently, as an advertising platform in its own right. CEO Till Faida talks about the state of ad blocking today, and his company's newer efforts to integrate with the true audience gatekeepers; browsers and mobile device manufacturers.
Rob Aksman, co-founder and chief strategy officer of BrightLine digs into the future of TV advertising, why the pace of change in that space has been so damned slow and the lessons he'd give his younger self if he could travel back in time 17 years to when his company was founded.
Brian shares observations from his long career in ad tech and talks about his company’s email ad tech and identity business lines are weathering the buffeting winds of 2020.
CEO Nicolle Pangis is raising two young girls and a puppy while running TV sales platform Ampersand, all under lockdown. When she's not helping media buyers reallocate their TV dollars around event cancelations, she's building lego statues of Yoda and leading virtual Girl Scout meetings.
Google’s Tara Walpert Levy, who heads up Google’s agency and brand solutions business, talks about the moves advertisers are making in response to the coronavirus pandemic. In many cases, they’re speeding up their pace of innovation, from using more of Google’s automation-focused products to amping up their own digital transformation projects around online ordering and curbside pickup. Plus, how Google is doing good during the pandemic.
Kern Schireson, CEO and chairman of the new data agency Known, talks about what it’s like to form an advertising company in a pandemic, when advertisers are pulling back spend. Also, as former Viacom Chief Data Officer, he looks at the phenomenon of data-driven TV buying. And: Schireson is home schooling his fourth grader math. But has the math changed?
There’s no playbook for being head of a startup during a global pandemic, says Matt Kilmartin, CEO and co-founder of Habu, which launched in mid-February – just under a month before the lockdowns started. Also in this episode: Why the walking meeting is good for both health … and sanity.
There is a mix shift underway as a result of COVID-19. The best positioned media are those that can provide a clear line of sight into TV and video audiences.
Brian Wieser, global head of intelligence at GroupM, is parsing through a tsunami of economic and government data to help global clients understand how to invest for the future in a turbulent economy. He’s up early every day gathering information and modeling scenarios.
In this episode, Adam Blitzer shares his journey from Pardot co-founder to EVP and GM of three Salesforce clouds – Marketing, Commerce and Community; the many different ways people have pronounced “Pardot” over the years from Pardeux (a la francais) to Pahr-daht (via Boston); and why a customer data platform is now core to Salesforce’s strategy.
IPG CEO Michael Roth talks about what he’s seeing from clients through the downturn, what he expects in terms of recovery and how business travel and agency life will likely be forever changed by the COVID-19 pandemic.