One path forward for ad tech lies in industry specialization. In this episode, Audience Town CEO Ed Carey discusses the opportunity to create value for clients through bid strategies and algorithms that are unique to an industry such as auto, real estate, finance or pharma/health. 

China and the US are inextricably linked, through trade relationships, consumer habits and, increasingly, technology (see: TikTok). In this episode, Humphrey Ho, US Managing Director of China-based agency Hylink Digital, talks about Chinese tech, AI and marketing and its future impact for American citizens and businesses. 

With the fate of third-party cookies officially sealed, AdExchanger regular Belinda Smith asserts the contrarian view that user-level marketing has never proven its value and marketers are better off without it. 

CEO Eric Wheeler has steered 33Across through many upheavals in programmatic advertising over his 13 years with the company. In this episode he talks about that journey, the important distinction between ads and attention, changes to third party cookies and the continued opportunity to innovate in ad tech.

Melissa Grady is living proof that the profile and skill set for the chief marketing officer is evolving. In this episode, the performance-minded marketer talks about her career and what she's working on at Cadillac.