Hearts & Science Chief Data Officer Megan Pagliuca discusses the unrealized potential of programmatic from a services and technology standpoint.
Digital ad pioneer Richy Glassberg talks about the early development of ad formats and T&Cs that became the foundation for today's vibrant programmatic ecosystem. And he describes his new venture, Safeguard Privacy.
Impact CEO Dave Yovanno recalls how Valueclick, later Conversant, helped invent the performance model for digital advertising, and discusses the neglected opportunity in marketing partnerships.
4As CEO Marla Kaplowitz talks about the business environment for agencies in an era of diminished client trust.