Robin Wheeler, the new global commercial head of Twitter's MoPub, lays out her plan for going after the Fortune 1,000. Historically, MoPub has been super strong with the app publisher community, but less so on the demand side. Now, it’s time to get closer to the buyer.

Sarah is a board member at Campbell Soup Company and president at ecommerce analytics company Profitero. She will appear next month at AdExchanger’s Programmatic IO conference, in conversation with Elizabeth Bennett, VP of global ecommerce at Kraft-Heinz.  

Planning for 2021? Break out your blindfolds and dartboards. This week we dig into how marketers are handling the huge uncertainty of this moment, with guest Jed Meyer, Managing Director of Ebiquity North America.

Data-driven marketing giant Merkle has merged five of its B2B agencies into a single global agency brand. Merkle, DWA, gyro, B2B International and Digital Pi are now grouped together under the name Merkle B2B, employing 1,000 people. CEO Michael McLaren discusses the rationale and what's changed with B2B marketing during the shutdown. 

As EVP of Oracle CX and Data Cloud, Rob Tarkoff oversees several data platforms and ultimately decides which receive investment going foirward. In this episode he talks about brand safety, contextual targeting, third-party data and the coming identity storm.