What can marketers do to separate the snake oil from the good stuff when it comes to identity resolution and cookieless technology? In a nutshell: “Buyer beware,” says Michael Komasinski, newly appointed global CEO of Dentsu-owned Merkle.

OpenX CEO John Gentry on why the company isn’t going public in 2022, its recent COPPA settlement with the FTC and the ongoing challenge of ensuring quality supply in an open exchange.

Apple’s AppTrackingTransparency framework left the mobile ecosystem reeling – but the writing was on the wall, says AppsFlyer CEO Oren Kaniel on this week’s episode. ATT reminds him of when Apple pulled the plug on UDID and replaced it with the IDFA.

DMPs are dead – long live CDPs … at least according to Michael Katz, CEO and co-founder of customer data platform mParticle. After years of confusion, the CDP space is finally starting to shake out as marketers get smarter about what they need from the tech.