Resolution Media President George Manas joins us in the podcast studio to discuss voice interactivity and it is affecting brands. Resolution is helping marketers leverage voice interfaces. It’s early days but not too early to have a strategy, Manas says. The fundamentals are similar to any channel: insights, activation and measurement.
This week on the podcast, we hear from Mark Zagorski, CEO of publicly traded Telaria.
Zagorski, who was previously CEO at eXelate and head of Nielsen Marketing Cloud, talks in this episode about the shift away from open exchange, among other topics.
Josh Palau, VP for digital strategy at Bayer Consumer Health, spent years in agency land before going over to “the client.” In this week’s podcast, he describes how moving in-house (he has worked at brands like Comcast and J&J) taught him to focus on the numbers.
Enjoy this sneak peek of our podcast, a weekly roundtable focused on the biggest developments in digital marketing. Coming in July from AdExchanger.
A lack of transparency in the supply chain has exacerbated problems such as fraud, fee inflation and an overall crisis of trust. Amino Payments CEO Will Luttrell hopes to solve them by channeling all supply-chain payments from the advertiser straight to each partner: agency, publisher, supply-side platforms, demand-side platforms and so on. This episode is supported by Exponential.