For our final episode of the year, we decided to resurface our memorable 2019 interview with Brian O'Kelley. BOK, sporting a gray beard, holds forth on a bunch of topics: the sale of AppNexus, the legacy of programmatic and whether he’s really retired from ad tech.  

Bonnie Kintzer, CEO and president of Trusted Media Brands, which owns Reader’s Digest, sits at the helm of a storied publishing portfolio that has reinvented itself from digital laggard in 2013 to a digital-first publisher today. Kintzer takes us on its journey of digital transformation.

Pete talks about the shifting revenue mix at Insider  – which owns Business Insider, Morning Brew and Insider Intelligence – and  breaks down the impact of cookies fading out. He says the lost revenue will be ameliorated by increases in private programmatic deals, subscriptions and first-party data programs. 

PubMatic raised $118 million in its public offering on Wednesday, significantly surpassing the $75 million it had set out to generate from stock sales. With a stock price of $29.45 at close of business, the business is valued at just under $1 billion. Rajeev talks about his "sweatpants roadshow" experience and what happens next. 

An update with GumGum, which combines computer vision, AI and contextual advertising. It had layoffs this year, but the business has rebounded. “It’s nice to be part of...a company that’s doing great ads without using privacy data," Schraeder says.