Today in the podcast studio, one of the inventors of the DMP discusses why companies struggle mightily to get their data strategy right.
Today in the podcast studio, LinkedIn's VP of marketing solutions, Penry Price, describes how their ad business didn’t really take off until the company embraced a feed-based content interface.
In this episode, Vistar Media's Michael Provenzano discusses the $7.5 billion US market for OOH, about $5 billion of which is based on nondigital signage.