Demandbase is the both the oldest and the largest company in the account-based marketing segment. Its founding CEO Chris Golec recently stepped aside after 13 years at the helm. In this episode, we talk with new CEO Gabe Rogol for an update on the company and the ABM category as a whole.
The emerging category of customer data platforms keeps growing, and along with it a need for services. In this episode, Actable CEO Matt Greitzer talks about the new competitive set that's emerged to help configure, deploy and operate CDPs.
Jewelry brand and retailer PANDORA grew rapidly in the US, but lately has come up against new competitors - both digital and traditional. Charisse Hughes, CMO Americas, talks about the company's renewed focus on the consumer and its own brand identity.
With third-party cookies on the run, publishers are well positioned to show their value. Dotdash's SVP Programmatic, Sara Badler, offers a roadmap for media companies to use their unique data and close marketer relationships to enable a streamlined programmatic buy.