The Delta variant notwithstanding, travel is coming back. What form does the recovery take? A conversation with Justin Scarborough, senior director of programmatic at Fort Worth digital agency PMG.
Kinesso SVP Sarah Rose says user-level measurement will still work in a post-cookie environment, but it will be complicated. “It’s going to be a hodgepodge of site-level data, CDP-level data, DMP-level data,” she says.
The CEO of Amazon specialist Alpha Precision Media discusses key changes in Amazon's ad ecosystem: the underutilized power of Twitch, the future of retargeting using Amazon data, changes to sponsored search and attribution improvements.
Outside Inc. has put together an unrivaled portfolio of active lifestyle brands, including Backpacker, Women's Running, Yoga Journal, Outside Magazine, Outside TV, Gaia GPS, Peloton Magazine and more. CEO Robin Thurston discusses Outside’s audience opportunity and his plan to grow subscriptions to 50% of revenue.