Amazon’s media businesses are worth far more than people think – approximately $500 billion – or 38% of the company's current market cap, according to investment banking firm Needham & Company. In this episode, Laura Martin talks in depth about how advertising fits in. 

Operative is an ad management technology platform serving some of the world’s biggest media companies. Its longtime CEO talks about the growth of his company, its 2016 merger with SintecMedia and what the future holds. "We always wanted to be the company that helps media businesses with their direct advertising business," he says.

When it comes to understanding your customer, what’s old is new again. Craig Dempster, the newly-minted Merkle CEO, walks through the agency’s 30-year evolution from a direct and database marketing agency to a global digital agency focused on identity and customer experience in a post-cookie world.

Isabel Rafferty Zavala is the founder and CEO of Canela Media and Canela TV, a brand new OTT network for Latino audiences. OTT is full of huge players but most of them are going after mass audiences. Isabel talks about building a TV platform for this underserved (and huge) niche and her experience as a Latina founder.