Eric leads global brand building and media innovation at the CPG giant, as well as P&G’s programs on racial bias. He talks about the #TakeOnRace films and P&G’s current view in areas like programmatic and supply chain transparency.
With its latest acquisition, Mediaocean has taken a divisive step into digital ad execution - placing itself in direct competition with DSPs. CEO Bill Wise says the company can win on cost. "If you listen to [The Trade Desk] quarterly earnings, they talk a lot about TV and next generation TV and video solutions," Wise says in this episode. "They’re going to run into a wall and that wall is Mediaocean."
Bill Koenigsberg founded Horizon Media in 1989 and grew it to some 2,300 employees and $8.5 billion in client investments. Along the way he has weathered three or four economic recessions. In this episode he talks about the pandemic and its consequences.
You've probably seen ads served by Cardlytics within your digital banking interface, with card-linked offers (e.g. 10% back at Starbucks) matched to your past purchases. New CEO Lynne Laube talks about unlocking relationships with financial institutions, data privacy and other topics.