CTV measurement is a total mess: Agree or disagree? “It’s a mess,” says Lynette Kaylor, SVP of North America ad sales at sports-focused streaming platform FuboTV. And don’t even get her started on using audience panels to measure streaming audiences.

How should advertisers approach a wild-child platform like Twitter? David Cohen, CEO of the Interactive Advertising Bureau – who recently spoke with Elon Musk himself on that very topic – weighs in. Also in this episode: grappling with the term “commercial surveillance,” retail media real talk and marketing in the metaverse.

Generating awareness is great, says Toby Espinosa, VP of ads at DoorDash. But a cost-per-acquisition pricing mechanism allows small businesses to invest in growth without having to worry about cash flow.

The “notice and choice” model makes sense in theory, but in practice? It’s a mess. Privacy platitudes need to stop, says Jessica Lee, a partner at Loeb & Loeb. Heck, some practitioners don’t even know how online advertising works.

Call it a Halloween special. Our apparition of a guest this week, an anonymous ad tech Twitter personality, is staying beneath the invisibility cloak. “I’m not senior enough to get away with running my mouth,” says the @HumanPropensity account operator who goes by corndog.