CEO Lisa Utzschneider describes Integral Ad Science's brand safety efforts on TikTok and other social platforms. “It’s now a strategic imperative for marketers to protect their brands,” she says. “Our customers have become much more sophisticated." 

Open AP was founded as a consortium of national TV networks to coordinate their work on new ad initiatives. In this episode, CEO David Levy discusses its progress in helping those networks offer unified planning and audience matching for advanced campaigns that run across linear and streaming TV.

InMobi is one of the largest and longest running mobile ad tech players in the world. Founded in 2006, the company has grown to some 1,500 employees globally, about 1,000 of whom are based in India. The company is now expanding to serve new customers  - including a telco-specific business unit announced this week. 

Michael Provenzano founded Vistar Media to bring programmatic buying to digital out of home advertising. With demand for digital signage returning after a horrendous 2020, he gives an update on the company – including its recent $30 million investment from out of home giant Lamar Advertising.