The ANA has commissioned a new programmatic study to identify where brands are wasting money and make recommendations to bring clarity and more efficiency to the market. CEO Bob Liodice talks about it.

Advertising in games is growing like gangbusters – and tons of new players are coming online. Around 100 million over just the past 15 months alone. Rick Kelley, Facebook’s VP of global marketing solutions and global gaming, dives into the trends driving the gaming industry right now and explains why these new players are seriously lucrative for developers.

Xandr is steadily ramping up in CTV. When AT&T acquired AppNexus in 2018, video was only about 13% of all spend running through the platform. Today video represents 25% of Xandr's inventory and is heading towards 50% this year, surpassing digital display. Welch says Xandr will soon have 20% share of non-YouTube programmatic CTV spend.

Tim Hwang’s 2020 book, “Subprime Attention Crisis,” argues targeted advertising is a bubble set to burst. He argues that the intricacies of programmatic and the perverse incentives of agencies and ad tech platforms to maintain a steady flow of ad dollars have created a persistent opacity in programmatic markets.  Therefore he says it’s only a matter of time before the bubble bursts and advertisers pick up their toys and go home. The result will be a collapse of programmatic ad spending and a partial collapse of the free internet.

Rick Webb digs into some less commonly discussed issues with Apple’s new tracking rules, including how they fail to provision for GDPR and how SKAdNetwork doesn’t let app marketers credit multiple sources for a conversion.

In this episode: The future of retargeting, what’s next for Google’s sandbox proposals, and Criteo’s big task of building a single sign-on mechanism that will support the Universal ID 2.0 framework.

Manny Puentes, CEO of Rebel AI, describes the journey and recent sale of his company. And he expresses skepticism that hashed email addresses can be a viable identifier for this industry going forward. “Think about all the places you go today that you’re putting your email into,” he says. “Think about all the offline data you can link up with email. People say that it’s hashed and encrypted, and I get it – but it’s just another ID and this ID originated with something that can be linked with offline data.”

Melissa Burdick is the cofounder and president of Pacvue, which launched in 2017 to help advertisers scale up on big ecommerce platforms, a trend that has hugely accelerated in the last year. “Every week I get contacted by a new retailer. Either they’re starting to create or they are in process of creating a self-service model. I think we’re going to see an explosion of these retailers building through owned and operated.”

Recent announcements from Disney, NBC Universal and others suggest the sell side of the TV ecosystem is ready to fully embrace the streaming revolution.  “We saw in particular some of the very large media companies really reorganize themselves around streaming. Once you see that you can say that we’re in a new era,” Horowitz says.

Got a question about the iOS 14 privacy changes, Audience Network, performance marketing or pretty much anything to do with user acquisition and mobile measurement? Well, Eric Seufert, a media strategist and editor of Mobile Dev Memo, is your man and he’s here on the show with a deep dive on all things mobile, from ATT, SKAN and UA to the hottest gaming IPOs.

"TikTok has become a place where brands can show up, let down their traditional guardrails, experiment and try approaching things differently," according to Melissa Yang, TikTok's head of ecosystem partnerships. 

There's a big need for marketers to unify their campaign planning and measurement across social, mobile app, CTV and other digital channels. But achieving this dream is getting… harder? Kolin Kleveno ,SVP of addressable media at Tinuiti, offers guidance and some hope.

The pandemic spurred changes to many forecasts – especially in the areas of ecommerce and time spent with media. Geoff Ramey, Chief Evangelist for Insider Intelligence and co-founder of eMarketer, explains the stories behind its new numbers.

Back in November, Experian Marketing Services acquired cross-device data provider Tapad from its previous owner Telenor. In this episode, Experian Marketing Services President Genevieve Juillard describes the rationale for that deal and why she is rooting for greater fragmentation of the identity landscape.  

Rupen Desai, global CMO of Dole Packaged Foods, is on a mission to help democratize nutrition. Embracing digital transformation is a big part of that, but there’s more to the story, especially in a year when food insecurity has become particularly acute as a result of the ongoing pandemic.

InfoSum is a company to watch. The four-year-old data services business enables onboarding, the development of new identity solutions and other use cases with a focus on privacy and data security. In this episode, Wetzel describes its underlying technology – including “non-movement of data” and “data bunkers” – and where it's seeing uptake. 

Even before the 2020 pandemic sent everyone to streaming environments, NBCUniversal has aggressively developed technologies designed to help advertisers reach out to audiences across all platforms.

“We’ve been on a journey to invest in the convergence on media across digital and streaming for years,” says Krishan Bhatia, NBCU president and Chief Business Officer.

In this Industry Preview podcast, Bhatia gets into how advertisers are trying to achieve scale by reaching across all platforms, the future of linear TV given all its headwinds and the future of the ad pod.

The ad industry is making progress in the fight against ad fraud, says Michael Tiffany, president and co-founder of bot detection firm White Ops, which recently got acquired by Goldman Sach. But don’t rest on your laurels, because when fraud leaves one corner of the internet … it creeps into another. Fraud is on the rise in CTV.

Engine Media Exchange CEO Michael Zaharski grades the industry’s progress in solving the identity challenge, and discusses key challenges facing the TV and CTV channels.  

The agency embrace of programmatic is a long story with many twists and turns. This week, Stephan Beringer recounts how and why Publicis Groupe dramatically restructured its VivaKi AOD trading desk six years ago, and describes the aftermath of the episode.

With almost a year of the pandemic under our belt (Ugh), brands have by now figured out a way forward. In many ways, the measures they’ve had to take in response to COVID-19 has set them up for future success – a future without a health crisis, but where streaming and online buying are both happening en masse. In this special Industry Preview fireside, two agency chiefs – Belinda Smith of m/SIX North America and Tom Denford of ID Comms – analyze the vast transformation of 2020 and what 2021 holds for ad buyers.

Manu Mathew was the founder and CEO of Visual IQ, a digital multi-touch attribution company that rose with the programmatic tide and was acquired by Nielsen in 2017. However the MTA segment suffered a huge blow when Google stopped allowing its DoubleClick ID to be linked to ad server log files. 

Amazon had a big 2020 - and 2021 is Primed (get it?!) to be even bigger. Listen in to learn how Amazon Advertising is thinking about combining new types of signals, how it's thinking about its diverse range of inventory and how it hopes to tighten brands' relationships with customers.

What does media look like in the post-Trump era? Axios CEO and co-founder Jim VandeHei is betting that newer companies like Axios will have an easier time bridging the divide between the two “bubbles” of media that have emerged. With four years under its belt, the upstart media publication is applying its formula to local news in 2021. A lean editorial staff will write up the news in Axios’ signature, bullet-point style in five cities, including Tampa Bay and the Twin Cities. VandeHei also gives his take on trends like “corporate social responsibility” advertising, revenue diversification and AI in journalism.

AdFin developed a marketer dashboard that drew on log-level data to offer clients a holistic view of their supply chain, but the company went under in 2019. Former AdFin product leader Ravi Patel speaks to the vision, why it failed at AdFin and how he's carrying on the work at PwC.